Also in 2012, Disney acquired Lucasfilm and thus, Star Wars. Disney acquired Marvel Entertainment in late-2009, and began distributing Marvel Studios’ MCU films in 2012. Pirates of the Caribbean-level success, but that all changed with some key acquisitions. Live-action Disney features were less reliable, give or take a ![]() Success in animation has ebbed and flowed over the years, but the ’10s were certainly a high point. Historically, Disney’s main success stemmed from their animated features, either from Walt Disney Animation Studios or Pixar Animation Studios. ![]() The studio cracked the blockbuster code in the 2010s and became the dominant force in popular cinema. Although it had been simmering for decades, 2016 was the year the world learned just how toxic pop culture fandom had become.ĭisney was often at the centre of this storm of negativity. They launched a petition for HBO to remake the final season of Game of Thrones because they did not like it as much as the previous seven seasons.Ĭertain themes have emerged in toxic fandom over the years: a hatred of diversity, a hatred of women, a staggering level of entitlement, the ridiculous idea that new installments in a beloved series somehow diminish or destroy previous installments, and inferiority complexes. They boycotted Captain Marvel (Boden & Fleck, 2019) and its star, Brie Larson, after Larson called for more diversity in blockbuster films and film journalism. They angrily turned on the Star Wars films after the surprisingly challenging Star Wars: The Last Jedi (Johnson, 2017) failed to align with their carefully constructed expectations. These are the people that find any opportunity online to praise the uneven success of the DC Comics Extended Universe (DCEU) at the expense of the massively successful, industry-changing Marvel Cinematic Universe (MCU), because they claim everyone must be a fan of one or the other, never both. Ghostbusters (Feig, 2016), finding any excuse to fault the film rather than recognize their obvious misogyny. These are the people who boycotted the new female-led The tribalism, of course, gave rise to a cohort of “trolls” a very vocal minority of fans who revelled in stoking the flames of division and in their madness, turned those fanbases toxic. In this case, however, that connectivity quickly gave rise to tribalism. One of the great benefits of the internet is that it gives fans around the world the opportunity to connect and share their enthusiasm for particular elements of popular culture. Superman: Dawn of Justice (Snyder, 2016), but also off-screen amongst the fans. I’m not just referring to on-screen, where heroes fought other heroes in Captain America: Civil War (Russo Brothers, 2016) and Batman v. In the year 2016, battle lines were drawn. ![]() Android Face by bluebudgie ( Pixabay License / Pixabay)
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